oh, hello there!where human curiosity meets new possibilities ✳
PEOPLE FIRST✳BRANDS WITH FEELING✳AI WITH INTENTION✳ALWAYS ASKING WHY
a few ideas growing here...
01 / RESEARCH & PROJECTS
Small questions. Interesting possibilities.
An ideas-in-progress collection at the intersection of consumer insight, brand strategy, and AI. These are proposed projects, with results still to come.
01 — CONSUMER INSIGHT♡
PROJECT CONCEPT
Made by AI. Felt by humans?
When a brand says “made with AI,” does the message feel less authentic—or simply more transparent?
Brand trustExperiment design
Open the project brief ↗
The question
Does disclosing AI assistance change trust in the same creative?
The approach
Randomly show participants one of two identical fictional brand ads, with or without an AI disclosure. Measure perceived authenticity and stated purchase intent. Debrief participants after the study.
The portfolio output
An experiment plan, anonymized pilot findings, and a practical AI disclosure guide. Pilot results would be directional, not proof of sales impact.
02 — BRAND DISCOVERY✳
PROJECT CONCEPT
Would an AI recommend you?
A small brand’s field guide to showing up—and being represented accurately—in AI recommendations.
AI discoveryBrand strategy
Open the project brief ↗
The question
Which brands appear when people ask AI for category recommendations, and what does AI get wrong?
The approach
Create a fixed set of realistic shopping prompts for one category. Repeat them across selected assistants, logging date, model, citations, brand mentions, and factual errors.
The portfolio output
A reproducible audit, a brand visibility map, and prioritized content recommendations. Mention frequency is an observation, not market share or a causal ranking factor.
03 — CUSTOMER EXPERIENCE☏
PROJECT CONCEPT
Helpful, or a little too close?
Exploring the moment a personalized AI shopping assistant stops feeling helpful and starts feeling intrusive.
PersonalizationCustomer journey
Open the project brief ↗
The question
Can a clear explanation of how a recommendation was made improve comfort and trust?
The approach
Prototype shopping conversations with different levels of personalization and explanation. Test with consenting participants using fictional preference profiles.
The portfolio output
A journey map, interview themes, and a clickable assistant prototype with clear personalization controls.
✳
A little curiosity, a little creativity, a human point of view.
— Giada’s corner
02 / ABOUT ME
Behind every click, there’s a person.
This portfolio is a place to explore what makes people notice, connect, and choose—and how AI might change those moments.
I’m interested in the space where thoughtful questions become useful brand ideas. The projects here are a starting point for that exploration.
Consumer curiosityCreative thinkingResponsible AI
Portfolio in development · Full bio and experience coming soon.
the wonderful little whys
03 / THE NOTEBOOK
Still thinking about…
01 What makes a brand feel like someone you know? ↗
02 Can smarter recommendations leave room for surprise? ↗
03 When everything is generated, what feels original? ↗
Questions for future field notes, not published articles.
thanks for wandering by :)✳
Thoughtful questions. Meaningful work.
Thank you for stopping by my little corner of the internet.
